Are you using data to drive your business decisions?

Are you using data to drive your business decisions…I am (or at least…I should be)? 

Something just dawned on me about my business management plan for Everyone Thrives Consultant Services (the business that I own and run), after doing an analytics deep dive today.  Listed on my About section on my LinkedIn profile page, I list Business Development last as a Key Service that we can provide for a company…which is interesting if you look at our company’s analytics. 

From the current About Section on my LinkedIn Profile… 

▶︎ 𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦: Concentrating on assisting companies and organizations with business management issues, strategic planning and leadership and business development. Everyone Thrives Consultant Services will focus on effective solutions based on your needs.

I know from developing business and strategic plans that business development is a necessary component to a successful company, but I hadn’t realized how much of that (business development) I had been concentrating on through our company.

Checking out the Everyone Thrives Analytics…

When measuring analytics for Everyone Thrives Consultant Services, I came to the realization of the following:

  • 50% the revenue generated through Everyone Thrives is related to business development
  • The business development job function dominates the Everyone Thrives follower demographics by 23%
  • Hospitals, Healthcare, and Mental Health are the predominant industries that follow our company at 38%
  • These companies represented are a small but mighty force, with 40% of the followers associated with companies who have 200 or less employees

So where do we go from here…

The answer is for me to go back to the original business plan that I had created for Everyone Thrives and make some decisions.  We can stay on the current course which is using energy and effort that may not be getting the results we want, or we can let the market and opportunity dictate how we move forward. 

In any case, we go back to the plan to… 

  • Review and analyze the current goals and objectives and make sure they are aligned with our mission, vision, and values. 
  • Make adjustments and revisions based on the current state and where we would like to be in the future state.
  • Monitor and analyze key performance metrics that will help us to stay on course or adapt when necessary. 

It’s easy for me to say…

Yes, it’s easier for me to make a strategic plan based on metric analytics and current situations because this is what I do for a living.  It may be harder in your circumstance because your business is geared for a different impact and your expertise and talents may be more useful in other places.

Business development, marketing, and social media is constantly evolving, and many people just don’t have the time to dedicate to their organization and DIY their business development needs. 

If you find yourself in that place, you are not alone.  There are plentiful resources on the internet through websites, YouTube channels, blogs, LinkedIn, or other business development connections.  I hope you can take advantage of this. 

If not, you can always reach out to me, and I can help you solve your problem or connect you to someone who can assist.  Let’s continue to find ways to make an impact in this world.  

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